ROLLO UNDEN.
Money hat SEO and developer. I build my own SEO software, grow my own web properties, and consult across some of the most competitive industries in online marketing. What I know doesn't get published; it circulates in private networks. I build, rank and buy profitable online businesses.
How I got here
A quick history of how I got from SEO to running my own software and web properties. Each step, I moved a little further from selling my time to owning what I build.
SEO, both hats
Years inside search: technical SEO, indexing, and link building. I learned the white hat playbook and the black hat one in some of the most competitive verticals online, because that's where you find out what actually moves rankings. I went deep enough on indexing that I later built my own tool for it.
Automation development
I stepped away from SEO for a while to learn process automation properly, then brought it straight back. Content, publishing, and reporting pipelines that run without me turned into a 100x jump in output. I productized the approach as well, selling automation templates instead of billing for the same work one job at a time.
Agency & client work
I founded Apex Marketing and ran SEO strategy and development for clients in competitive industries where nothing ranks unless it actually works. It taught me to deliver on someone else's problem, not just my own.
Affiliate across competitive verticals
Performance revenue on my own money, across multiple verticals including iGaming, one of the most competitive and unforgiving spaces in search. No retainer, no excuses: it either ranks and pays, or it doesn't.
AI-driven software & owned properties
AI is now at the center of everything I build. It runs the content, the systems, and the scale in between, the software funds the properties and the properties sharpen the software. I build full-stack in PHP, Next.js and TypeScript, one of those builds shipped as Rapid Indexer, and I operate a portfolio of revenue web properties I own outright. Most of it stays unlisted; in this game, publishing what's working is how it stops working.
One name public, the rest kept quiet. If we end up in a real conversation, you'll see what's relevant. Pick a door below.
What I actually do
SEO consulting for competative industries
Technical SEO, site architecture, and strategy tested in the most competitive verticals in search. I know the white hat playbook and the black one, so I can tell you what actually moves rankings. I bet my own money on it every month.
Development with distribution built in
Web apps, SEO tooling, automation systems. The difference from a normal dev shop: everything I build is designed to be found. I build my own SEO tools because I need them. I can build yours because you do.
Indexing at scale
Getting pages crawled, indexed, and kept in the index at volumes where Search Console stops being useful. I built my own indexing tech because nothing on the market was fast enough.
AI content that ranks
AI content pipelines and programmatic builds: systems that produce pages worth indexing at a scale humans can't match. Built by an SEO who ranks his own sites with them, not a prompt hobbyist.
Authority building
Links and off-page done the way I do it for my own portfolio. I own the infrastructure most agencies rent: placements that move rankings, not spreadsheets that pad reports.
Partnerships & acquisitions
You bring distribution, capital, or a product that works. I bring SEO and code, and we split the upside. Or skip the partnership: if you're selling a site or a tool, I'm a fast, direct buyer.
About
Rollo Unden
I'm Rollo. I started in SEO, went deep into automation, and eventually learned to build software properly because the tools I wanted didn't exist.
These days my own projects are the main event, the software funds the sites and the sites sharpen the software, and I take on a bit of client and partner work alongside.
Work with me
Pitch me a project
The strongest pitches come with something already working: traffic, capital, or a product with users. Tell me what you bring and what you think I add.
Pitch it BACQUIRESell me your site
Content sites, tools, SaaS. Include traffic, revenue and asking price up front. It lets me give you a fast yes or no instead of a week of back-and-forth.
Get a fast answer CBUILDHire me to build
Web apps, SEO tooling, automation systems. Projects typically start at [BUDGET]. If that's in range, send me the problem, not a spec. I'll tell you what I'd build.
Send the problem DCONSULTHire me for SEO
I take a handful of consulting clients a year, usually in competitive spaces where generic advice has already failed. Tell me where you're stuck.
Get unstuckGet in touch.
PS Consulting runs $1,400 a day or $800 per hour. Below that, my own projects pay better.
- EMAILrollo@rollounden.com
- REPLYFast, if it's a fit
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